How Difference Matters
The coming revolution in employment recruitment.
The new generation of job seekers.
Your parent’s generation may have been content to have a job, even if it wasn’t the most ideal one. Today’s discerning employees have a different mindset. They want to believe that employers genuinely value them for
their individual contributions. And they're attracted to jobs that not only
value their skillsets, but also fulfill upon their deep-seated desire to do something meaningful.
Unfortunately, most recruitment ad agencies speak to audiences the same way they did generations ago. Organizations must go beyond relying simply on “clinical” job descriptions or even on their employer brand. While these corporate signals identify what’s different about an organization, its mission and its vision, they fall short in describing what’s distinctive about its work environments.
Knowing your difference matters.
Every organization is unique, and each work environment within an organization is unique as well. Job branding is our process of recognizing and communicating your organization’s distinctions to potential employees.
At M&W, by uncovering your organization's hidden motivators™ and unique recruitment propositions™, we can help you to attract right-fit candidates, showing them how your job opportunities are self-actualizing and fulfilling experiences.
Job branding helps employees find jobs they love.
Why would an organization focus on helping people find the jobs that they love? Recent longitudinal research proves that an organization's health can
be directly related to actively engaged employees, those who find themselves
more self-actualized in their jobs.
World-class organizations were found to have more than twice the number of engaged employees as average companies. As organizations move toward embracing their distinctions and engaging more right-fit employees, they greatly reduce the impact of negative factors, while unleashing the organization's potential for rapid growth.
A recent Gallup survey found that organizations where employees have above average attitudes about their job (i.e., high job satisfaction) saw many positive
results including:
- 38% higher customer satisfaction,
- 22% higher productivity, and
- 27% higher profits.
M&W understands how difference matters more than any other recruitment ad agency. We, in fact, see ourselves as facilitating a revolution in the recruitment industry where job branding enables every applicant to find the job they love.
We’re not for everyone. But we work well with savvy organizations who also believe difference matters and that identifying and marketing their distinctions when it comes to job opportunities will produce remarkable results.