Experience
Forty years ago, we developed a revolutionary new approach.
We pioneered job branding.
Since 1968, we have focused on the need of a person to be happy and feel affirmed by the culture of the job and the workplace. Today, that focus is called employee engagement.
In other words, we were in the forefront of creating messaging that speaks to the psychological needs of candidates and that initiates employee engagement, even before the hire.
The basis for our job branding approach is that employees want more than basic benefits – they want something intangible – the feeling that they are in the right place.
Candidate-centered messaging delivers more.
Job-branded candidate-centered recruitment messaging effectively communicates what makes a position special or distinctive beyond the core job description or skillset. It creates an authentic vision of a position that transcends the job title.
Since this vision highlights the special character of a position, as well as departmental and corporate culture, it attracts and motivates responses from candidates who see not only a match for their qualifications, but their preferences and desires in a work situation.
You’re in good company with M&W.
We’ve proven that job branding works, improving the effectiveness of recruitment advertising, regardless of organization, job opportunity, work environment, or media – especially for hard-to-fill positions.
In fact, many of the candidates you hear from now will still respond. More importantly, most of the candidates that you are actively seeking will respond, including candidates that you currently are missing.
M&W is a full-service recruitment ad agency with clients among the Fortune 50,
as well as the SMB market (small and mid-sized business). We are specialists in messaging, media planning and placement, and measurement. Because we dig deeper, often where others fear to tread, we outperform our competitors in attracting right-fit candidates for your job opportunities.
