Why settle for generic? Job branding attracts more right-fit candidates to fuel the powerful employee-employer chemistry your organization is targeting.
The job branding advantage.
Because we identify and communicate what’s distinctive about your
work environments, job-branded messaging will always be stronger and
work harder for you, even when it gently dissuades those candidates you don’t want. Job branding improves recruitment efficiency. Period.
In a recent A-B test of our M&W job branded ads, we saw the following benefits for our client.
| M&W Branded |
Standard Ads |
The M&W Difference |
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| # of Applicants per day | 1.4 | 1.6 | -14% |
| % Recommended by pre-screen | 90% | 62% | +45% |
| Average resume rating score | 48 | 41 | +17% |
| % Qualified resume per recruiter | 80% | 54% | +48% |
Our methodologies and proprietary products are effective for each job opportunity, at every company, regardless of media. Given the choice –
job-branded or generic – why would anyone settle for less?
Branded v. Generic
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Ads
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Campaigns
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Media & Metrics
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Our Portfolio
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