McFrank & Williams

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Job branding is candidate-centered recruitment messaging that attracts right-fit candidates hardwired to find fulfillment in your distinct work culture.

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Because each work environment is different, it’s impossible
for any two jobs to be the same. Job branding communicates

what differentiates your opportunity from others.
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To know you is to “want” you, and leveraging recruitment
messages built around the deep insights embedded in your

job brand attracts right-fit candidates and compels them

to respond.

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We ignite a chain reaction that delivers the right message to the right people at the right time and place. Bottom line? You get more compatible and better motivated applicants, leading to lower recruitment costs and reduced turnover.
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Chemistry occurs when all the elements of your recruitment initiative come together with your unique recruitment proposition™. Our customized solu-tions better assist you in attracting the right-fit candidates you want.

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With interactive media, both you and applicants have the ability to strike while the iron is hot – 24/7.

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Integrated messaging across multi-ple media enhances both message retention and brand building.

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Staying connected supports con-versations among candidates with the right skillsets and mindsets.

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The more candidates engage in activities, the stronger their willing-ness to process relevant info.