Misguided creativity can cost you.
While creativity is important, the goal of a recruitment ad shouldn’t ever be to win an ADDY or a One Show Gold Pencil. Winning awards doesn’t always translate into winning right-fit candidates.
Strategic thinking is our top priority.
A compelling unique recruitment proposition™ that reflects your
organization's specific hidden motivators™ persuades certain readers
to explore an advertised position.
At first glance, these motivators may appear inconsequential, but in the right hands, they will attract candidates who are ideal for the position. In essence, they win the candidate's heart and the mind follows.
Targeting and metrics matter.
Great insight and messaging are critical to recruitment advertising success, but if the ads aren’t targeted to the right audiences, they’re less likely to succeed. Effective research and planning across the broad spectrum of media – interactive, social media, traditional media, events, etc. – are necessary.
Benchmarking, goal setting, and evaluation are the essential measurement tools to attracting right-fit candidates. In the absence of effective measurements, we lose the ability to learn and make refinements.
M&W's 100% Satisfaction Guarantee.
Because we’re confident about our metrics, we offer clients who agree to measure a 100% satisfaction guarantee – if we don’t deliver the targeted results in the agreed-upon time frame, we continue working at no additional cost until the identified goals are reached.
