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800-599-1919 info@mcfrank.com |
We dig deeper to bring
the right candidates to the surface.
Since 1968, McFrank & Williams has been a developer of recruitment advertising and retention solutions for Fortune 1000 companies, the healthcare industry, educational institutions, government and non-profit agencies.
Our approach looks below the surface to identify not only your employer brand, but also the tone, circumstances, and work style of specific job families. We benchmark cultural distinctions, so that when we produce a posting, display ad, or represent your opportunities in any media, the message attracts people who not only have the right skills, but who are the right fit.
In example after example, even casual, window-shopping professionals feel compelled to respond to McFrank & Williams ads that seem to speak personally to them. Advertising at this level enhances, rather than duplicates, any assessment processes, screening or interviewing techniques that you are using now, such as Targeted Selection. This is Targeted Attraction.
Ten reasons to give us a call:
1. You'd like to attract more of the right candidates.You’ll know exactly what to say about each of your opportunities to tip the balance in your favor.
2. You want to be proactive to win talent over new competitor(s).
You'll acquire the tools to A) communicate to employees what it is about your organization that is special and not easy to duplicate, and B) attract new employees who would be happier working for you, not them.
3. You want new or contract recruiters to hit the ground running.
You'll be able to provide recruiters with sharp, job-specific insights for a more meaningful understanding of the kind of employees you are looking for.
4. You'd like to reduce turnover.
Once you're able to bring more people who are "the right fit" into your candidate pool, your hiring choices will be more abundant.
5. You want to energize your targeted employee referral program.
Bonus dollars will reap more target and plentiful referrals with a program that enhances employees' understanding of what makes their jobs special.
6. You need to overcome difficult staffing situations (tough hiring managers, etc.)
We assert that there are no negative situations and nothing you have to change to find strong candidates. We will help you position openings to appeal to those whose temperaments, needs, and skills compliment your mission.
7. Your strong, positive image is attracting quantity, not quality.
We will help you to access information that will enable you to describe opportunities in ways that draw right applicants and allow wrong ones to self-eliminate.
8. You need to compare strengths of redundant departments to prepare for a merger.
Identify the dynamics that underlie effectiveness, using a clearly developed method that drills down to make this learning accessible on a job-family level.
9. You'd be interested to learn how exit interviews could become unique forums for constructive input.
Our impartial interviewers are trained to elicit candid, in-depth information from ex-employees via phone after "cooling down" period.
10. You would like to better understand what makes your business distinct so that you can build upon and perpetuate those characteristics (or change them).
You will be able to benchmark characteristics that distinguish your individual work cultures from the competition, using the only systematized way to do so.
